About

Nutshell

I’m a designer/builder/strategist who helps people solve problems and explore new ideas. I’m available on a contract basis, or full-time in special cases. I live in Wauwatosa (near Milwaukee).

Larger Nutshell

I’ve provided design, strategy, and development since 2002, supporting clients and industries across the board, including entertainment, real estate, healthcare, the arts, non-profit, and education. I’m honored to have built long-standing relationships with my clients, serving most for many years.

As a “full stack designer,” I have experience with all aspects of design: marketing strategy, copywriting, product development, branding, UI/UX design, front-end development, and print.

I live in Milwaukee. When I’m not working, I’m getting inspiration from my two sons, chipping away at writing books, and training for running races.

Words that describe me:

  • Focused
  • Imaginative
  • Patient
  • Calm
  • Cooperative
  • Tidy
  • Conscientious
  • Gracious
  • Punny

Things I am passionate about:

  • Space
  • Artificial Intelligence
  • Wordplay
  • Bodies of water
  • Science Fiction
  • Gray
  • Bandanas
  • Running
  • Ambient Music

Creative Bucket List:

Brave Appliance? What does it mean?

It’s a reference to my favorite story, The Brave Little Toaster. A toaster, lamp, radio, electric blanket, and vacuum venture out into the world in search of purpose. Along the way they each face their fears, discover their potential, and behold the beauty and magnitude of the world. I like to think there’s a brave little appliance in all of us.

Ready, Set, Hello:

zack@braveappliance.com 415-997-9225